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08.09.22

Set the Pantone for Fall

The colors of the year for 2021 were Ultimate Gray and Illuminating. As the world began emerging from the depth of the COVID-19 pandemic, these two colors worked together to...

Behind The Scenes, Inspiration

02.01.21

5 Reasons to Give Chocolate on Valentine's Day

Which came first – Valentine's Day or chocolate? And why is chocolate such a popular gift on Valentine's Day? Candy, and chocolate, in particular, is so popular that purchases of chocolate...

Behind The Scenes, Inspiration, Local Flavor, Mast Family Favorites

04.30.20

We Arrived on April 30, 1080

On a cool spring day in 1980, April 30 to be exact, a young family arrived in the mountains of North Carolina. After a long drive from Florida in a...

Behind The Scenes, Inspiration

An Alfred Adams Lunch featuring sardines, saltines, hoop cheese, an RC Cola, and a MoonPie at Mast Store. Photo is courtesy of the Watauga Democrat.

04.14.20

Grab a Bite at the Store

Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in...

Behind The Scenes, Local Flavor, Mast Family Favorites

The Mast Store in the mid 1970s was for sale

04.09.20

Mast Store Memories: A Look Back at 1980

What were you doing 40 years ago? The year was 1980, and the country was in the middle of the hostage crisis in Iran, facing a recession, and trying to solve the mystery of who shot J....

Behind The Scenes, Local Flavor

07.25.18

What's It Like at a Photo Shoot?

Mast Store’s ads have changed over the years. From the text-only representations from the 1920s and 1940s to the image-rich digital and print advertisements you see today, they are still...

Behind The Scenes