The information contained within this part of our site is designed especially to meet the needs of the working press. Each year, the Mast Store is surprised with its coverage across the nation in articles written by folks we didn't even know were coming.

We hope that you will find it helpful as you begin your research on the Mast General Store. Please contact us for personal assistance with your story.

Our Public Relations staff can help you with interviews for your story, photos, and even good companion story ideas or other special needs (from route planning to dining suggestions).

We look forward to hearing from you and providing any assistance you may require.

Media Contact

Sheri Moretz
828.963.6511
pr@mastgeneralstore.live

Request access to marketing assets
Article Placeholder Image
02.06.25
Mast General Store Makes Mountain Strong Donation to MountainTrue
VALLE CRUCIS, NC – In the wake of Hurricane Helene, the Mast General Store began selling Mountain Strong shirts and stickers to raise money for organizations helping the region recover...
Read More
Article Placeholder Image
12.20.24
Mast General Store Announces Mountain Strong Contributions
VALLE CRUCIS, NC - Shortly after the floodwaters from Helene began to recede, the Mast General Store started selling Mountain Strong shirts and stickers with part of the proceeds making...
Read More
Article Placeholder Image
10.15.24
Mast Store to Host Flag Retirement Ceremony on November 9
The Original Mast Store in Valle Crucis, in conjunction with Scout Troop 109, is hosting a flag retirement ceremony on Saturday, November 9 at 10:30 a.m. 
Read More
Article Placeholder Image
10.02.24
Mast General Store In Recovery Mode
VALLE CRUCIS, NC – Hurricane Helene hit Western North Carolina with a vengeance dumping 20 inches or more of rain in a short time causing flooding, downed trees, and landslides....
Read More