The information contained within this part of our site is designed especially to meet the needs of the working press. Each year, the Mast Store is surprised with its coverage across the nation in articles written by folks we didn't even know were coming.

We hope that you will find it helpful as you begin your research on the Mast General Store. Please contact us for personal assistance with your story.

Our Public Relations staff can help you with interviews for your story, photos, and even good companion story ideas or other special needs (from route planning to dining suggestions).

We look forward to hearing from you and providing any assistance you may require.

Media Contact

Sheri Moretz
828.963.6511
pr@mastgeneralstore.live

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12.16.25
Generous Hearts RoundUP for Food Security Organizations
VALLE CRUCIS, NC – Each November, plus two weeks in October during Merrell Footwear’s Food for Kids, Mast Store asks its guests to roundUP to support its food security partners....
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Mast Store's Vanilla Bulls-Eyes Candy Bar atop a barrel filles with bullseye candies
12.08.25
A Sweet Treat 107 Years in the Making: Mast General Store & Goetze’s Candy Collaborate on Candy Bar
VALLE CRUCIS, NC – The Mast General Store is pleased to announce its first collaboration with Goetze’s Candy Company – a caramelized chocolate bar! The new taste experience is right...
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Mast Store and Poppy Hand-Crafted Popcorn collaborate on a new chocolate bar
11.26.25
Mast General Store and Poppy Hand-Crafted Popcorn Collaborate on Delicious Candy Bar
VALLE CRUCIS, NC - Mast General Store is pleased to announce its third tasty collaboration with Poppy Hand-Crafted Popcorn that is sure to satisfy those who love both sweet and...
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11.20.25
Roanoke: Santa’s Making a List… And Needs Your Kids’ Help!
ROANOKE, VA – Before stockings are hung by the chimney with care… Before milk and cookies are set by the fireplace… Before the sleigh is packed full and reindeer take...
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11.18.25
Columbia: Santa’s Making a List… And Needs Your Kids’ Help!
COLUMBIA, SC – Before stockings are hung by the chimney with care… Before milk and cookies are set by the fireplace… Before the sleigh is packed full and reindeer take...
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11.17.25
Knoxville: Santa’s Making a List… And Needs Your Kids’ Help!
KNOXVILLE, TN – Before stockings are hung by the chimney with care… Before milk and cookies are set by the fireplace… Before the sleigh is packed full and reindeer take...
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