{"title":"BUFF","description":"\u003cp class=\"MsoNormal\"\u003eFounded in 1991, BUFF is an innovative piece of headwear. When looking for a solution to keep his head and neck protected on cross-country motorcycle rides through the Pyrenees, Joan Rojas, BUFF’s founder, used his knowledge of tubular knitting and access to a family textile mill to craft the first generation of the iconic BUFF.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe company continues to innovate with new materials to keep you warm, cool, protected from the sun, and comfortable no matter what your adventure.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"buff-coolnet-uv-half-neckwear","title":"Buff CoolNet UV Half Neckwear","description":"\u003ch2\u003eTrust the half buff!\u003c\/h2\u003e\n\u003cp\u003eKeep your cool while celebrating your outdoor adventure with the Buff CoolNet UV Half Neckwear, which is made from an incredibly breathable recycled poly-elastane blend! Once you experience the super comfortable, versatile performance of the CoolNet UV Half, you'll wonder how you ever got along without it, not to mention the cooling and odor-control technology. Half the size as the original, this option is great as a grab-and-go accessory. As if that wasn't enough, this buff also sports UPF 50 sun protection and HeiQ Smart Temp to keep you covered and feeling fresh with thermo-regulating properties. With a variety of functional ways it can be worn, this is one trusty piece of go-to gear!\u003c\/p\u003e","brand":"BUFF","offers":[{"title":"MAGE","offer_id":52473738166591,"sku":"HCOOLNT-MAGE","price":17.0,"currency_code":"USD","in_stock":true},{"title":"KEFFY_NECTARINE","offer_id":52473738199359,"sku":"HCOOLNT-KEFFY_NECTARINE","price":17.0,"currency_code":"USD","in_stock":true},{"title":"DUSTED_LT_GRY","offer_id":52473738232127,"sku":"HCOOLNT-DUSTED_LT_GRY","price":17.0,"currency_code":"USD","in_stock":false},{"title":"ESMERALD_INDIGO","offer_id":52473738264895,"sku":"HCOOLNT-ESMERALD_INDIGO","price":17.0,"currency_code":"USD","in_stock":false},{"title":"TISFY_GRAPHITE","offer_id":52473738297663,"sku":"HCOOLNT-TISFY_GRAPHITE","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/254028_MAGE.jpg?v=1775804770"},{"product_id":"buff-coolnet-uv-neckwear","title":"Buff CoolNet UV Neckwear","description":"\u003ch2\u003eTrust the buff!\u003c\/h2\u003e\n\u003cp\u003eKeep your cool while celebrating your outdoor adventure with the Buff CoolNet UV Neckwear, which is made from an incredibly breathable recycled poly-elastane blend! Once you experience the super comfortable, versatile performance of the CoolNet UV, you'll wonder how you ever got along without it, not to mention the cooling and odor-control technology. As if that wasn't enough, this buff also sports UPF 50 sun protection and HeiQ Smart Temp to keep you covered and feeling fresh with thermo-regulating properties. With a variety of functional ways it can be worn, this is one trusty piece of go-to gear!\u003c\/p\u003e","brand":"BUFF","offers":[{"title":"MAGE","offer_id":52473749504319,"sku":"COOLNT SS25-MAGE","price":24.0,"currency_code":"USD","in_stock":true},{"title":"THEABERRY","offer_id":52473749537087,"sku":"COOLNT SS25-THEABERRY","price":24.0,"currency_code":"USD","in_stock":true},{"title":"MESA","offer_id":52473749569855,"sku":"COOLNT SS25-MESA","price":24.0,"currency_code":"USD","in_stock":true},{"title":"GIGITAH","offer_id":52473749602623,"sku":"COOLNT SS25-GIGITAH","price":24.0,"currency_code":"USD","in_stock":false},{"title":"NEWA","offer_id":52473749635391,"sku":"COOLNT SS25-NEWA","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/254021_MAGE.jpg?v=1775804764"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/collections\/BUFF-BRAND-PAGE-20260406.jpg?v=1774973302","url":"https:\/\/www.mastgeneralstore.live\/collections\/buff.oembed","provider":"Mast General Store","version":"1.0","type":"link"}