{"title":"Helene","description":"\u003cp\u003eWe are Mountain Strong!\u003c\/p\u003e\n\u003cp\u003eAs Mountain Strong reminds us, we share the enduring spirit of our Appalachian home. We will go on standing as strong as the mountains, and we will do so together! Help local Hurricane Helene relief efforts with your purchase of Mountain Strong merchandise from Mast Store Online or at your favorite local store. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe response to these shirts has been incredible\u003c\/strong\u003e. Thank you so much! Moving forward, \u003cstrong\u003e20% from the sale of each item will be donated to local relief efforts\u003c\/strong\u003e.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUPDATE ON DONATIONS\u003c\/strong\u003e\u003cbr\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eOur Mountain Strong funds have supported several organizations thus far (through July 2026) with contributions totaling \u003cstrong\u003e$238,000\u003c\/strong\u003e to \u003cstrong\u003eFoscoe Home Team\u003c\/strong\u003e ($2,000 to continue helping neighbors who would otherwise fall through the cracks), the \u003cstrong\u003eAppalachian Theatre of the High Country\u003c\/strong\u003e ($15,000 to help cover the more than $120,000 in lost revenues and damages), \u003cstrong\u003eBarefoot Baby Foundation\u003c\/strong\u003e ($6,000 to continue its Made in the Mountains recovery activities), \u003cstrong\u003eAsheville Area Habitat for Humanity\u003c\/strong\u003e ($10,000 to repair flood damaged homes), \u003cstrong\u003eDisaster Ministries of Western North Carolina, United Methodist Committee on Relief\u003c\/strong\u003e ($10,000 to repair homes in Watauga and Ashe Counties), \u003cstrong\u003eMANNA FoodBank\u003c\/strong\u003e ($20,000 to continue their own organizational recovery and put food on our neighbors' tables), \u003cstrong\u003eRiverLink\u003c\/strong\u003e ($10,000 - to take on  riverbank stabilization, restoration, and repairs to damaged parks), \u003cstrong\u003eValle Crucis School Parent Teacher Student Organization\u003c\/strong\u003e ($10,000 - to help teachers reassemble their teaching aids), \u003cstrong\u003eBoone Area Chamber Foundation\u003c\/strong\u003e ($45,000 - helping small businesses in Ashe, Avery, and Watauga Counties recover), \u003cstrong\u003eDowntown Spruce Pine\u003c\/strong\u003e ($20,000 - a Main Street organization helping small businesses get back on their feet), \u003cstrong\u003eMountainTrue\u003c\/strong\u003e ($25,000 – an organization that advocates for clean waters, resilient forests, and health communities), \u003cstrong\u003eBeLoved Asheville\u003c\/strong\u003e ($25,000 – a community working to create Home, Health, Equity, and Opportunity for all in our mountain home), \u003cstrong\u003eAsheville Chamber for Small Businesses\u003c\/strong\u003e ($20,000 – this group is helping small businesses who may not qualify for other funds get back on their feet), and \u003cstrong\u003eRiver Arts District Foundation\u003c\/strong\u003e ($20,000 – helping restore the creative heart of Asheville. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"mountain-strong-mug","title":"Mountain Strong Mug","description":"\u003ch2\u003eA mug full of Mountain Strong!\u003c\/h2\u003e\n\u003cp\u003eCelebrate the resilience of community and the beauty of the sun after the storm with the Mountain Strong Mug from Mast General Store. One year ago, Hurricane Helene raged through Western North Carolina, leaving devastation in its path. There was so much work to be done and so many neighbors in need that it felt like we were standing at the bottom of an enormous summit— an intimidating climb ahead of us. Now, a year later, we see that what was truly awe-inspiring was the incredible efforts of our beloved community, both literally local and those that held us in their hearts and helped us with their hands, to rebuild every home and holler. The gorgeous graphic printed on this 15-ounce ceramic mug was designed by Alyssa Hughes, the founder and owner of our valued vendor partner Barefoot Baby. Western North Carolina isn't just strong, we are Mountain Strong!\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003e20% of sales will be donated to local relief efforts.\u003c\/strong\u003e\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThank you for your care and kindness towards our mountain communities!\u003c\/strong\u003e\u003c\/p\u003e","brand":"HELENE","offers":[{"title":"Default Title","offer_id":52461532545343,"sku":"8164MTNS","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/260484_default.jpg?v=1775229669"},{"product_id":"mountain-strong-hurricane-relief-magnet","title":"Mountain Strong Hurricane Relief Magnet","description":"\u003ch2\u003eStuck on Western North Carolina\u003c\/h2\u003e\n\u003cp\u003eShare your support and continue showing some love for Western North Carolina with the Mountain Strong Hurricane Relief Magnet from Mast General Store. Hurricane Helene stormed through Western North Carolina and left a wake of destruction. From homes to highways, rivers and backroads, trees and towns, much of the landscape we know and love changed overnight. The beautiful thing about Western North Carolina is that we are resilient and ready to help out our neighbors at a moment's notice. And that’s just what we are doing! From sharing shelter, food, tools, and labor, each and every one of us is standing arm in arm with neighbors, friends, and family to rebuild our mountain towns and communities. The journey will be long and difficult, but we love the incredible hills and mountains we call home. We are Mountain Strong! \u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThe response to these magnets has been incredible. Thank you so much! Moving forward, 20% of sales will be donated to local relief efforts.\u003c\/strong\u003e\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThank you for your care and kindness towards our mountain communities!\u003c\/strong\u003e\u003c\/p\u003e","brand":"HELENE","offers":[{"title":"Default Title","offer_id":52462336115007,"sku":"MTNSTRONG_MAG","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/262435_default.jpg?v=1775804648"},{"product_id":"mountain-strong-hurricane-relief-sticker-small","title":"Mountain Strong Hurricane Relief Sticker - Small","description":"\u003ch2\u003eSticking with Western North Carolina!\u003c\/h2\u003e\n\u003cp\u003eShare your support and continue showing some love for Western North Carolina with the Mountain Strong Hurricane Relief Sticker from Mast General Store. Hurricane Helene stormed through Western North Carolina and left a wake of destruction. From homes to highways, rivers and backroads, trees and towns, much of the landscape we know and love changed overnight. The beautiful thing about Western North Carolina is that we are resilient and ready to help out our neighbors at a moment's notice. And that’s just what we are doing! From sharing shelter, food, tools, and labor, each and every one of us is standing arm in arm with neighbors, friends, and family to rebuild our mountain towns and communities. The journey will be long and difficult, but we love the incredible hills and mountains we call home. We are Mountain Strong! \u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThe response to these stickers has been incredible. Thank you so much! Moving forward, 20% of sales will be donated to local relief efforts.\u003c\/strong\u003e\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThank you for your care and kindness towards our mountain communities!\u003c\/strong\u003e\u003c\/p\u003e","brand":"HELENE","offers":[{"title":"Default Title","offer_id":52462337098047,"sku":"MTNSTRONG_RELIEF_ST","price":5.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/249667_default.jpg?v=1775664424"},{"product_id":"mountain-strong-hurricane-relief-sticker-large","title":"Mountain Strong Hurricane Relief Sticker - Large","description":"\u003ch2\u003eSticking with Western North Carolina!\u003c\/h2\u003e\n\u003cp\u003eShare your support and continue showing some love for Western North Carolina with the Large Mountain Strong Hurricane Relief Sticker from Mast General Store. Hurricane Helene stormed through Western North Carolina and left a wake of destruction. From homes to highways, rivers and backroads, trees and towns, much of the landscape we know and love changed overnight. The beautiful thing about Western North Carolina is that we are resilient and ready to help out our neighbors at a moment's notice. And that’s just what we are doing! From sharing shelter, food, tools, and labor, each and every one of us is standing arm in arm with neighbors, friends, and family to rebuild our mountain towns and communities. The journey will be long and difficult, but we love the incredible hills and mountains we call home. We are Mountain Strong! \u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThe response to these shirts has been incredible. Thank you so much! Moving forward, 20% of sales will be donated to local relief efforts.\u003c\/strong\u003e\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThank you for your care and kindness towards our mountain communities!\u003c\/strong\u003e\u003c\/p\u003e","brand":"HELENE","offers":[{"title":"Default Title","offer_id":52462337720639,"sku":"MTNSTRONG_ST_LG","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/249774_default.jpg?v=1775664425"},{"product_id":"youth-mountain-strong-helene-recovery-milestone-long-sleeve-t-shirt","title":"Youth Mountain Strong Helene Recovery Milestone Long Sleeve T-Shirt","description":"\u003ch2\u003eA Reflection from the Summit\u003c\/h2\u003e\n\u003cp\u003eCelebrate the resilience of community and the beauty of the sun after the storm with the Youth Mountain Strong Helene Recovery Milestone Long Sleeve T-Shirt from Mast General Store. One year ago, Hurricane Helene raged through Western North Carolina, leaving devastation in its path. There was so much work to be done and so many neighbors in need that it felt like we were standing at the bottom of an enormous summit— an intimidating climb ahead of us. Now, a year later, we see that what was truly awe-inspiring was the incredible efforts of our beloved community, both literally local and those that held us in their hearts and helped us with their hands, to rebuild every home and holler. The gorgeous graphic printed on the front was designed by Alyssa Hughes, the founder and owner of our valued vendor partner Barefoot Baby. Western North Carolina isn't just strong, we are Mountain Strong!\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eDue to high demand and screenprinting delays, it may take more time than usual to ship your Mountain Strong shirt order. If your order contains other items, those will ship first. We appreciate your patience and support!\u003c\/strong\u003e\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003e20% of sales will be donated to local relief efforts.\u003c\/strong\u003e\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThank you for your care and kindness towards our mountain communities!\u003c\/strong\u003e\u003c\/p\u003e","brand":"HELENE","offers":[{"title":"YSM \/ NAVY","offer_id":52473798361407,"sku":"MTNSTRONG_YTH_2ND-NAVY-YSM","price":20.0,"currency_code":"USD","in_stock":true},{"title":"YMD \/ NAVY","offer_id":52473798394175,"sku":"MTNSTRONG_YTH_2ND-NAVY-YMD","price":20.0,"currency_code":"USD","in_stock":true},{"title":"YLG \/ NAVY","offer_id":52473798426943,"sku":"MTNSTRONG_YTH_2ND-NAVY-YLG","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/261153_NAVY.jpg?v=1775804759"},{"product_id":"youth-mountain-strong-hurricane-relief-long-sleeve-t-shirt","title":"Youth Mountain Strong Hurricane Relief Long Sleeve T-Shirt","description":"\u003ch2\u003eNew peaks of strength\u003c\/h2\u003e\n\u003cp\u003eShare your support and continue showing some love for Western North Carolina with the Youth Mountain Strong Hurricane Relief Long Sleeve T-Shirt from Mast General Store. Hurricane Helene stormed through Western North Carolina and left a wake of destruction. From homes to highways, rivers and backroads, trees and towns, much of the landscape we know and love changed overnight. The beautiful thing about Western North Carolina is that we are resilient and ready to help out our neighbors at a moment's notice. And that’s just what we are doing! From sharing shelter, food, tools, and labor, each and every one of us is standing arm in arm with neighbors, friends, and family to rebuild our mountain towns and communities. The journey will be long and difficult, but we love the incredible hills and mountains we call home. We are Mountain Strong!\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThe response to these shirts has been incredible. Thank you so much! Moving forward, 20% of sales will be donated to local relief efforts.\u003c\/strong\u003e\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThank you for your care and kindness towards our mountain communities!\u003c\/strong\u003e\u003c\/p\u003e","brand":"HELENE","offers":[{"title":"YSM \/ ATH_HEATHER","offer_id":52473799213375,"sku":"YTH_MTNSTRONG_LS-ATH_HEATHER-YSM","price":20.0,"currency_code":"USD","in_stock":true},{"title":"YMD \/ ATH_HEATHER","offer_id":52473799246143,"sku":"YTH_MTNSTRONG_LS-ATH_HEATHER-YMD","price":20.0,"currency_code":"USD","in_stock":true},{"title":"YLG \/ ATH_HEATHER","offer_id":52473799278911,"sku":"YTH_MTNSTRONG_LS-ATH_HEATHER-YLG","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/250305_ATH_HEATHER.jpg?v=1775669938"},{"product_id":"youth-mountain-strong-hurricane-relief-short-sleeve-t-shirt","title":"Youth Mountain Strong Hurricane Relief Short Sleeve T-Shirt","description":"\u003ch2\u003eNew peaks of strength\u003c\/h2\u003e\n\u003cp\u003eShare your support and continue showing some love for Western North Carolina with the Youth Mountain Strong Hurricane Relief Short Sleeve T-Shirt from Mast General Store. Hurricane Helene stormed through Western North Carolina and left a wake of destruction. From homes to highways, rivers and backroads, trees and towns, much of the landscape we know and love changed overnight. The beautiful thing about Western North Carolina is that we are resilient and ready to help out our neighbors at a moment's notice. And that’s just what we are doing! From sharing shelter, food, tools, and labor, each and every one of us is standing arm in arm with neighbors, friends, and family to rebuild our mountain towns and communities. The journey will be long and difficult, but we love the incredible hills and mountains we call home. We are Mountain Strong!\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThe response to these shirts has been incredible. Thank you so much! Moving forward, 20% of sales will be donated to local relief efforts.\u003c\/strong\u003e\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThank you for your care and kindness towards our mountain communities!\u003c\/strong\u003e\u003c\/p\u003e","brand":"HELENE","offers":[{"title":"YSM \/ ATH_HEATHER","offer_id":52473799704895,"sku":"YTH_MTNSTRONG_SS-ATH_HEATHER-YSM","price":16.0,"currency_code":"USD","in_stock":true},{"title":"YMD \/ ATH_HEATHER","offer_id":52473799737663,"sku":"YTH_MTNSTRONG_SS-ATH_HEATHER-YMD","price":16.0,"currency_code":"USD","in_stock":true},{"title":"YLG \/ ATH_HEATHER","offer_id":52473799770431,"sku":"YTH_MTNSTRONG_SS-ATH_HEATHER-YLG","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/253965_ATH_HEATHER_8e71e320-3d97-417e-858e-274f2368bea7.jpg?v=1775804760"},{"product_id":"mountain-strong-hurricane-relief-hoodie","title":"Mountain Strong Hurricane Relief Hoodie","description":"\u003ch2\u003eNew peaks of strength\u003c\/h2\u003e\n\u003cp\u003eShare your support and continue showing some love for Western North Carolina with the Mountain Strong Hurricane Relief Hoodie from Mast General Store. Hurricane Helene stormed through Western North Carolina and left a wake of destruction. From homes to highways, rivers and backroads, trees and towns, much of the landscape we know and love changed overnight. The beautiful thing about Western North Carolina is that we are resilient and ready to help out our neighbors at a moment's notice. And that’s just what we are doing! From sharing shelter, food, tools, and labor, each and every one of us is standing arm in arm with neighbors, friends, and family to rebuild our mountain towns and communities. The journey will be long and difficult, but we love the incredible hills and mountains we call home. We are Mountain Strong!\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThe response to these shirts has been incredible. Thank you so much! Moving forward, 20% of sales will be donated to local relief efforts.\u003c\/strong\u003e\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThank you for your care and kindness towards our mountain communities!\u003c\/strong\u003e\u003c\/p\u003e","brand":"HELENE","offers":[{"title":"S \/ GRAPHITE_HTR","offer_id":52473821692223,"sku":"MTNSTRONG_RELIEF_HOODY-GRAPHITE_HTR-S","price":50.0,"currency_code":"USD","in_stock":true},{"title":"M \/ GRAPHITE_HTR","offer_id":52473821724991,"sku":"MTNSTRONG_RELIEF_HOODY-GRAPHITE_HTR-M","price":50.0,"currency_code":"USD","in_stock":true},{"title":"L \/ GRAPHITE_HTR","offer_id":52473821757759,"sku":"MTNSTRONG_RELIEF_HOODY-GRAPHITE_HTR-L","price":50.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ GRAPHITE_HTR","offer_id":52473821790527,"sku":"MTNSTRONG_RELIEF_HOODY-GRAPHITE_HTR-XL","price":50.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ GRAPHITE_HTR","offer_id":52473821823295,"sku":"MTNSTRONG_RELIEF_HOODY-GRAPHITE_HTR-2XL","price":50.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ GRAPHITE_HTR","offer_id":52473821856063,"sku":"MTNSTRONG_RELIEF_HOODY-GRAPHITE_HTR-3XL","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/249666_GRAPHITE_HTR.jpg?v=1775670925"},{"product_id":"mountain-strong-helene-recovery-milestone-short-sleeve-t-shirt","title":"Mountain Strong Helene Recovery Milestone Short Sleeve T-Shirt","description":"\u003ch2\u003eA Reflection from the Summit\u003c\/h2\u003e\n\u003cp\u003eCelebrate the resilience of community and the beauty of the sun after the storm with the Mountain Strong Helene Recovery Milestone Short Sleeve T-Shirt from Mast General Store. One year ago, Hurricane Helene raged through Western North Carolina, leaving devastation in its path. There was so much work to be done and so many neighbors in need that it felt like we were standing at the bottom of an enormous summit— an intimidating climb ahead of us. Now, a year later, we see that what was truly awe-inspiring was the incredible efforts of our beloved community, both literally local and those that held us in their hearts and helped us with their hands, to rebuild every home and holler. The gorgeous graphic printed on the front was designed by Alyssa Hughes, the founder and owner of our valued vendor partner Barefoot Baby. Western North Carolina isn't just strong, we are Mountain Strong!\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eDue to high demand and screenprinting delays, it may take more time than usual to ship your Mountain Strong shirt order. If your order contains other items, those will ship first. We appreciate your patience and support!\u003c\/strong\u003e\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003e20% of sales will be donated to local relief efforts.\u003c\/strong\u003e\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThank you for your care and kindness towards our mountain communities!\u003c\/strong\u003e\u003c\/p\u003e","brand":"HELENE","offers":[{"title":"S \/ NAVY","offer_id":52473880183103,"sku":"MTNSTRONG_1YR_SS-NAVY-S","price":30.0,"currency_code":"USD","in_stock":true},{"title":"M \/ NAVY","offer_id":52473880150335,"sku":"MTNSTRONG_1YR_SS-NAVY-M","price":30.0,"currency_code":"USD","in_stock":true},{"title":"L \/ NAVY","offer_id":52473880215871,"sku":"MTNSTRONG_1YR_SS-NAVY-L","price":30.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ NAVY","offer_id":52473880248639,"sku":"MTNSTRONG_1YR_SS-NAVY-XL","price":30.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ NAVY","offer_id":52473880314175,"sku":"MTNSTRONG_1YR_SS-NAVY-2XL","price":30.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ NAVY","offer_id":52473880281407,"sku":"MTNSTRONG_1YR_SS-NAVY-3XL","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/259895_NAVY.jpg?v=1775670815"},{"product_id":"mountain-strong-hurricane-relief-short-sleeve-t-shirt","title":"Mountain Strong Hurricane Relief Short Sleeve T-Shirt","description":"\u003ch2\u003eNew peaks of strength\u003c\/h2\u003e\n\u003cp\u003eShare your support and continue showing some love for Western North Carolina with the Mountain Strong Hurricane Relief Short Sleeve T-Shirt from Mast General Store. Hurricane Helene stormed through Western North Carolina and left a wake of destruction. From homes to highways, rivers and backroads, trees and towns, much of the landscape we know and love changed overnight. The beautiful thing about Western North Carolina is that we are resilient and ready to help out our neighbors at a moment's notice. And that’s just what we are doing! From sharing shelter, food, tools, and labor, each and every one of us is standing arm in arm with neighbors, friends, and family to rebuild our mountain towns and communities. The journey will be long and difficult, but we love the incredible hills and mountains we call home. We are Mountain Strong!\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThe response to these shirts has been incredible. Thank you so much! Moving forward, 20% of sales will be donated to hurricane relief.\u003c\/strong\u003e\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThank you for your care and kindness towards our mountain communities!\u003c\/strong\u003e\u003c\/p\u003e","brand":"HELENE","offers":[{"title":"S \/ ATHLETIC_HTR","offer_id":52473881100607,"sku":"MTNSTRONG_RELIEF_SS-ATHLETIC_HTR-S","price":25.0,"currency_code":"USD","in_stock":true},{"title":"M \/ ATHLETIC_HTR","offer_id":52473881133375,"sku":"MTNSTRONG_RELIEF_SS-ATHLETIC_HTR-M","price":25.0,"currency_code":"USD","in_stock":true},{"title":"L \/ ATHLETIC_HTR","offer_id":52473881166143,"sku":"MTNSTRONG_RELIEF_SS-ATHLETIC_HTR-L","price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ ATHLETIC_HTR","offer_id":52473881198911,"sku":"MTNSTRONG_RELIEF_SS-ATHLETIC_HTR-XL","price":25.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ ATHLETIC_HTR","offer_id":52473881231679,"sku":"MTNSTRONG_RELIEF_SS-ATHLETIC_HTR-2XL","price":25.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ ATHLETIC_HTR","offer_id":52473881264447,"sku":"MTNSTRONG_RELIEF_SS-ATHLETIC_HTR-3XL","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/249663_ATHLETIC_HTR.jpg?v=1775670818"},{"product_id":"youth-mountain-strong-hurricane-relief-hoodie","title":"Youth Mountain Strong Hurricane Relief Hoodie","description":"\u003ch2\u003eNew peaks of strength\u003c\/h2\u003e\n\u003cp\u003eShare your support and continue showing some love for Western North Carolina with the Youth Mountain Strong Hurricane Relief Hoodie from Mast General Store. Hurricane Helene stormed through Western North Carolina and left a wake of destruction. From homes to highways, rivers and backroads, trees and towns, much of the landscape we know and love changed overnight. The beautiful thing about Western North Carolina is that we are resilient and ready to help out our neighbors at a moment's notice. And that’s just what we are doing! From sharing shelter, food, tools, and labor, each and every one of us is standing arm in arm with neighbors, friends, and family to rebuild our mountain towns and communities. The journey will be long and difficult, but we love the incredible hills and mountains we call home. We are Mountain Strong!\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eThe response to these shirts has been incredible. Thank you so much! 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One year ago, Hurricane Helene raged through Western North Carolina, leaving devastation in its path. There was so much work to be done and so many neighbors in need that it felt like we were standing at the bottom of an enormous summit— an intimidating climb ahead of us. Now, a year later, we see that what was truly awe-inspiring was the incredible efforts of our beloved community, both literally local and those that held us in their hearts and helped us with their hands, to rebuild every home and holler. The gorgeous graphic printed on the front was designed by Alyssa Hughes, the founder and owner of our valued vendor partner Barefoot Baby. Western North Carolina isn't just strong, we are Mountain Strong!\u003c\/p\u003e    \u003cp\u003e\u003cstrong\u003eDue to high demand and screenprinting delays, it may take more time than usual to ship your Mountain Strong shirt order. If your order contains other items, those will ship first. 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