A father and son wearing Life is Good graphic tees stand beside a decorated Christmas tree in a rustic barn, holding holiday lights and a wrapped gift

Collection: Life Is Good

Life Is Good

From selling t-shirts from the back of their van to a globally-known company, Bert and John Jacobs have been spreading a message of optimism since 1994. Perhaps their inspiration came from their evening dinner table when their mother would ask them to “tell me something good that happened today.” Jake, the spokes drawing for Life is Good, encourages us all to see the positive side of everything using humor, fun, simplicity, and humility.